In 2008, at the height of an economic recession, owners Andrea Oestreich and Bronwyn Cotter decided to take their chances. Having purchased an existing bakery business in the East End of Montreal, they set out to distinguish themselves in a neighbourhood saturated with delightful offerings.

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After toiling away for several years and establishing themselves in the neighborhood, Andrea and Brownwyn took on a new challenge in their personal lives as well: twin boys. Followed closely by Oliver, their sibling, these children became part of bakery's DNA, rooting the space in impromptu basketball games and ending up constantly covered in flour.